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Moneymax Marketing Guide


Obtaining Recommendations from Moneymax®

Letter of Introduction to Recommendation

Are you on the right track to achieve your financial goals?
Here's an easy way to find out.

(Date)
(Prospect's Name)
(Address)
(City,ST 9999)

Dear (Prospect),

(Client's Name) suggested that I write you a letter to introduce myself and my services to you. I am a financial advisor with (your company name here). I am committed to helping my clients achieve their financial goals; therefore, a client relationship with me means that I help you:

Keep more of what you make by minimizing your taxes.
Take control of your money rather than it controlling you.
Manage your investments more effectively.
For prospects with young children: Plan for your children's education.
For older clients: Plan for a comfortable retirement.

At company name), we provide total service to our clients based on their financial goals and objectives. As a means of introduction to our services, I've enclosed a simple yet valuable tool we're using.

Take advantage of this valuable financial learning tool.
Enclosed you'll find a simple questionnaire that can help you better understand your attitudes and beliefs about finances so you can better meet your goals. It's the Moneymax® Financial Personality Profile and it was developed through extensive research by Dr. Kathleen Gurney - a prominent psychologist on financial behavior. I am working with Dr. Gurney's program to help you translate your financial attitudes into investment decisions that fit your personal money management style. You'll see how your financial personality can have an impact on the way you invest and whether you should make any adjustments to your approach.

There's no obligation - only financial knowledge to gain.
I know you're busy, but the questionnaire only takes a few minutes. What's more, it's free and there's absolutely no obligation for you to invest in anything. By sending in the questionnaire, you'll gain knowledge on low you might more effectively meet your specific financial goals.

I will follow up with you the week of (date) to see if we can meet and discuss how I might help you reach your objectives. If you return the Moneymax questionnaire, I'll also be able to share your Moneymax Financial Personality Profile with you. In the meantime, if you have any questions please feel free to contact me at (Advisor's phone number). I look forward to speaking with you.

Sincerely,

(Advisor's signature)
(Advisor's name)

P.S. Don't put off this important part of your life. Send in your Moneymax Financial Personality Questionnaire today and gain valuable insight on money management.

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