Financial Psychology

There is an inseparable link between traits and the way in which a person earns, spends, saves, and invests money. The combination of traits indicates a financial money management group. There are nine groups in total; each is determined according to money attitudes, not income or other demographic factors.

The nine groups are these:

	Achiever
	High Roller
	Safety Player
	Entrepreneur
	Hunter
	Money Master
	Optimist
	Producer
	Perfectionist

The last page of the report that the client receives is a money management style page. It explains the client's particular group and how people in that group tend to handle money. Clients learn they are not alone; other individuals have similar styles, beliefs, and feelings related to their handling of money. [Sample Profile: Jane Doe Style Page]

You don't need to memorize the nine groups. The style page is provided in each client's report. It is helpful, though, if you have a general understanding of each group.

Achievers tend to prefer being in control if their money management and making their own financial decisions. As a group, they are proud of how they manage money and are motivated to make wise use of their money. Value is important to them, so they tend to pride themselves in how well they use their money. [View Achiever Money Management Style]

High Rollers are curious and enjoy stimulation and challenge in their money management. They're not afraid to take risks in the hopes of achieving greater financial and personal rewards. People in this group have a creative nature that motivates them to keep exploring new arenas and opportunities. This may not be conducive to a more concentrated and focused state of assuring long-term financial security. [View High Rollers Money Management Style]

Safety Players desire a sense of security. This is a significant motivating force in how they manage their money. A sense of loss is often avoided at all costs. This strategy generally prevents Safety Players from taking greater risks in their investments. The exception is the educated member of their group who has learned to understand risk and overcome fears of risking loss which may be unjustified. [View Safety Players Money Management Style]

Entrepreneurs desire greater achievement and performance. This sets the standard for how they conduct their money lives. They are typically motivated to seek greater and greater returns as a measure of success; achievement is their goal, money is how they keep score. Their group's focus tends to be on achieving and producing more, rather than on keeping more of what they earn. [View Entrepreneur Money Management Style]

Hunters are motivated to enjoy the financial rewards life offers and generally prefer spending their money and enjoying it rather than saving it for the future. Getting better financial control and ensuring wealth building is a worthwhile objective for their group. Hunters can accumulate greater wealth and achieve greater confidence in their money management when they focus their efforts and get more involved in managing their current money to help secure their financial future. [View Hunters Money Management Style]

Money Masters are motivated by making wise use of their money. Their group tends to prefer accumulating money for the future over spending it in the present. Value for money is key as well as a diversified strategy in investing. Calculating risk in investment choices is characteristic of this group. [View Money Master Money Management Style]

Optimists have financial peace of mind and are motivated to reduce and prevent any financial stresses. What’s critical for them is not the amount of money they have but how they use it. Their group is generally optimistic and may sometimes fail to equip themselves or plan for less fortunate times. [View Optimist Money Management Style]

Producers focus on their efforts to secure their financial future rather than to rely on the efforts of others. Their work ethic is ambitious and they always strive to achieve greater financial gains. [View Producer Money Management Style]

Perfectionists analytic skills are excellent and they like to be thorough in their money management and investment decisions to feel most comfortable. They are more successful when they learn how to maximize the use of their analytic skills in making investment decisions. While it is important for them to feel confident about making the right decisions, they should try to remember that there are no perfect decisions or perfect investments. [View Perfectionists Money Management Style]



QUIZ: Money Management Styles